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Some firms can prosper while they sell less and less of their product. Think petrol (Couche-Tard), spare parts (Autozone) or tobacco (Philipp Morris). Are lubricants (i.e. Fuchs Petrolub) the same catagory ? --> good article by Invariant on the topic --> https://invariant.substack.com/p/the-fertile-grounds-of-decay?utm_source=post-email-title&publication_id=882020&post_id=140368935&utm_campaign=email-post-title&isFreemail=true&r=2dlb5&triedRedirect=true&utm_medium=email

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Thanks for the links. Indeed there are sectors where the benefit of consolidation outweighs the shrinking of the overall pie. Thanks for the link.

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